A short case study: How a small business owner thrived during COVID

I want to share a story with you…
Back in 2020 (which feels like eons ago), as the pandemic progressed and small businesses nationwide were starting to really feel the effects, a business owner came to me for help.
Although her hemp stores were performing well pre-COVID, when I got on Zoom with her, I could feel the worry in her voice. She wasn’t sure how her stores would survive all the changes, uncertainty, and rounds of quarantine.
I quickly realized that the core of the problem was that she had no idea what her financial data was – her books were a mess, and she didn’t have data on individual stores’ performance. That’s why I preach the importance of financial data all the time, especially in uncertain times like these.
The solution to this business owner’s problem started with helping her gain visibility into her numbers – we helped her gain a granular view of the financial performance of each store and each product. We also helped her get a granular view of her expenses by location and category.
The results
- Even during the worst times of COVID, she didn’t have to let anyone on her team go.
- We advised her to switch her business legal entity to a better-suited option, which gave her additional tax savings and benefits (resulting in increased profits.
- With the increased visibility, we were able to plan out the growth of each store strategically.
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The moral of the story?
The point is that you don’t have to be at the whim of what the markets do. If I had one piece of advice, it would be to organize your financial data so that you can have a crystal clear picture of how your business is really performing. Your individual financial statements may not be as accurate and may not be giving you the full picture of what’s really going on. Getting clear and detailed financial data is the only starting point that will allow you to make effective decisions for your business.
Here are some resources that can help:
1. On Thursday, September 1st at 11 am EST; I am hosting a Live Q&A to show you how to improve your odds of financial success in your business. I’ll be answering any specific questions you have about business finance, accounting, taxes, recession, etc.
I’m limiting the RSVPs to 30 people since we only have an hour, and I want to make sure we have time to address your questions. So RSVP now before space runs out.
2. The 7 KPIs (Key Performance Indicators) download is a resource we created as a quick guide for business owners to know what numbers are most important to track (and what those numbers mean). If you haven’t seen it before, I recommend downloading it and giving it a read. You can find it here.
3. Schedule some time to chat with us. If you are at the growth or scale stage, it’s time to consider adding a CFO to your team. As you know, having an internal CFO can be extremely expensive and stressful to hire. Our Outsourced CFO service allows you to get my expert experience (20+ years of financial executive experience) for a fraction of what you would normally pay. Let’s jump on a call to chat more about the value and ROI.
The original article was published on LinkedIn on August 30, 2022.
Follow me on LinkedIn Ramona Cedeno.
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